https://designmarc.ca Designmarc Wed, 29 Jul 2026 17:47:32 +0000 https://designmarc.ca en https://designmarc.ca/Featured-Images Tue, 02 Nov 2021 20:11:18 +0000 Designmarc https://designmarc.ca/Featured-Images https://designmarc.ca/About Tue, 02 Nov 2021 20:11:20 +0000 Designmarc https://designmarc.ca/About Hi, I’m Marc Lauriault, RGD — <img width="2211" height="2211" width_o="2211" height_o="2211" data-src="https://freight.cargo.site/t/original/i/7c1556c068bd7da0fae394fb7731b0eac12b49026cc17467a59a07fe4a4f154c/MARC-HEADSHOT.png" data-mid="242613212" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/7c1556c068bd7da0fae394fb7731b0eac12b49026cc17467a59a07fe4a4f154c/MARC-HEADSHOT.png" /> I’m a hands-on creative leader with 20 years of experience helping organizations turn strategy into brand identity systems, digital experiences, campaigns, and marketing communications.

 I work from early thinking through to execution. This includes setting direction, designing the systems, tools, and assets behind the work, integrating AI into creative workflows where it adds value, and helping teams move forward with clarity and consistency.

 I’ve worked at creative agencies, on in-house teams, in editorial newsrooms, independently, and as an educator. Along the way, I’ve partnered with startups, nonprofits, global brands, and national organizations, including the Canadian Olympic Committee, Bruce Mau Design, ecobee, and Sportsnet. These different experiences have shaped how I collaborate, bring people together, and approach each stage of the creative process to deliver impactful and purpose driven design solutions. Have a project or challenge in mind? Let’s talk! hi@designmarc.ca &nbsp;·&nbsp; LinkedIn ↗ https://designmarc.ca/ecobee Tue, 21 Jul 2026 19:18:39 +0000 Designmarc https://designmarc.ca/ecobee ecobee Brand Evolution &amp; Design System Design Director/ Principal Graphic Designer ChallengeAs ecobee expanded its smart home ecosystem and joined the Generac family, years of independent growth had created fragmented brand standards, design systems, and creative assets. Teams were frequently recreating work, resulting in inconsistent experiences across marketing, digital products, retail, packaging, and partner channels.OpportunityCreate a unified visual language supported by centralized brand guidelines, a scalable design system, shared Figma libraries, and a governance model that could align teams, accelerate production, and support future multi-brand growth. Role I led the evolution and unification of ecobee's visual identity and design system’s visual language, establishing a scalable visual foundation that connected Brand, Marketing, Sales, and Product across every customer touchpoint. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/137a1d97fb9ded64ca8eee277b37a073eba426e1ad89f1350708b37c33d5f30d/2-ecobee-challenge-1.jpg" data-mid="250616996" border="0" src="https://freight.cargo.site/w/1000/i/137a1d97fb9ded64ca8eee277b37a073eba426e1ad89f1350708b37c33d5f30d/2-ecobee-challenge-1.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6ab79994b60374490a14d5d856231b9f11421a3e2f06d2b5b390fde287eadaef/3-ecobee-solution-1.jpg" data-mid="250617018" border="0" src="https://freight.cargo.site/w/1000/i/6ab79994b60374490a14d5d856231b9f11421a3e2f06d2b5b390fde287eadaef/3-ecobee-solution-1.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9836cb54382e188a4f0e8fe1aad46d93a4f453db8811b432273462c4f05fe889/4-ecobee-brandcentral-1.jpg" data-mid="250617035" border="0" src="https://freight.cargo.site/w/1000/i/9836cb54382e188a4f0e8fe1aad46d93a4f453db8811b432273462c4f05fe889/4-ecobee-brandcentral-1.jpg" /> <img width="2400" height="1351" width_o="2400" height_o="1351" data-src="https://freight.cargo.site/t/original/i/b82431841328343d2ab936080a7312ba661c5848cf47de7b6683f1709e251f89/5-ecobee-brandcentral-2.jpg" data-mid="250617036" border="0" src="https://freight.cargo.site/w/1000/i/b82431841328343d2ab936080a7312ba661c5848cf47de7b6683f1709e251f89/5-ecobee-brandcentral-2.jpg" /> Working across Brand, Marketing, and Product, we rebuilt ecobee's visual language from the ground up, stress testing it across every major touchpoint while ensuring accessibility was built into the foundation. The new system included: Variable ecobee wordmark optimized for various environments Multi-platform typography system Accessible multi-brand colour system Layout foundations including spacing, radius, surfaces, light and dark mode, buttons, and controls Unified iconography and illustration systems with shared libraries and governance Photography and rendering standards Motion principles and guidanceProduct architecture, sub-brand identities, and launch frameworks for consumer, B2B, Smart Security (SaaS), and partner co-branding Together, these foundations created a cohesive visual language capable of supporting an expanding ecosystem of products, services, and customer experiences. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/91c74acf9b785475de768b549d0cc3126e362da33af1580bd6f4e7046064f15f/6-ecobee-wordmark-a.jpg" data-mid="250617037" border="0" src="https://freight.cargo.site/w/1000/i/91c74acf9b785475de768b549d0cc3126e362da33af1580bd6f4e7046064f15f/6-ecobee-wordmark-a.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/88fd1e37a391c94d13c47297da4bc4e679f9870c5065a254d92db5cc6f3d46e8/7-ecobee-type-1.jpg" data-mid="250617038" border="0" src="https://freight.cargo.site/w/1000/i/88fd1e37a391c94d13c47297da4bc4e679f9870c5065a254d92db5cc6f3d46e8/7-ecobee-type-1.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/39875aacfa83fc390bf95567cd3c1fcedd47a2497f2641335f017967f8a6ab47/8-ecobee-colour-1.jpg" data-mid="250617039" border="0" src="https://freight.cargo.site/w/1000/i/39875aacfa83fc390bf95567cd3c1fcedd47a2497f2641335f017967f8a6ab47/8-ecobee-colour-1.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/71a961c98c788473ca762a64fa412be5357b8520fe11fa4209d10f7d62d13a51/9-ecobee-icons-1.jpg" data-mid="250617040" border="0" src="https://freight.cargo.site/w/1000/i/71a961c98c788473ca762a64fa412be5357b8520fe11fa4209d10f7d62d13a51/9-ecobee-icons-1.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/84caa71146f2519cf8d444985dcc90069ac861eaf24f84daf3bf4d75a73210bf/10-ecobee-icons-2.jpg" data-mid="250617041" border="0" src="https://freight.cargo.site/w/1000/i/84caa71146f2519cf8d444985dcc90069ac861eaf24f84daf3bf4d75a73210bf/10-ecobee-icons-2.jpg" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8fa6ef4ce0f9447d3e45b70f57a8c05a1992eb72ab38fc9238f8ef775005b28b/coin-flip-hr.gif" data-mid="250589477" border="0" src="https://freight.cargo.site/w/1000/i/8fa6ef4ce0f9447d3e45b70f57a8c05a1992eb72ab38fc9238f8ef775005b28b/coin-flip-hr.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ad8f314feb7677c787f78c068d09dd0bb33d81ef178086a53dd806494808f0b1/prevent-copy.gif" data-mid="250589481" border="0" src="https://freight.cargo.site/w/1000/i/ad8f314feb7677c787f78c068d09dd0bb33d81ef178086a53dd806494808f0b1/prevent-copy.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/911fd126a1fc153e9ec2946b797557f5b3c41399cbc27f1c9c21a02e6a231370/easier-hr-72.gif" data-mid="250589483" border="0" src="https://freight.cargo.site/w/1000/i/911fd126a1fc153e9ec2946b797557f5b3c41399cbc27f1c9c21a02e6a231370/easier-hr-72.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8089e0c4160b27682c0ad288e4b1866e930829723d8056149f9e6becd481e143/enable-eplus.gif" data-mid="250589479" border="0" src="https://freight.cargo.site/w/1000/i/8089e0c4160b27682c0ad288e4b1866e930829723d8056149f9e6becd481e143/enable-eplus.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/749f145940f7359c61e03e80aaa09ce6c9412badac5c214034aca94e9e2dbbce/grid-V2.gif" data-mid="250589480" border="0" src="https://freight.cargo.site/w/1000/i/749f145940f7359c61e03e80aaa09ce6c9412badac5c214034aca94e9e2dbbce/grid-V2.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e247513429fb4a94e60108f5c9a18b4d1acb6dca602b6b901da6f9c3ee954bf8/comfort-dog-hr.gif" data-mid="250589478" border="0" src="https://freight.cargo.site/w/1000/i/e247513429fb4a94e60108f5c9a18b4d1acb6dca602b6b901da6f9c3ee954bf8/comfort-dog-hr.gif" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4076a43974160b3bd5e0ad12d6a899b9a97a0d4340b34c9291465ee7deba3598/12-ecobee-renders-1.jpg" data-mid="250617042" border="0" src="https://freight.cargo.site/w/1000/i/4076a43974160b3bd5e0ad12d6a899b9a97a0d4340b34c9291465ee7deba3598/12-ecobee-renders-1.jpg" /> To scale the system across the organization, we developed two connected platforms. Brand PlatformA centralized source of truth for Brand, Marketing, and Sales teams that consolidated brand strategy, identity standards, messaging guidance, visual assets, B2B frameworks, partner guidelines, templates, photography, video resources, and implementation tools into a single living resource. Design SystemA scalable framework that aligned brand and product experiences through shared principles, accessible foundations, reusable patterns, and co-branding standards. As ecobee and Generac explored deeper integration, the system established a foundation for future multi-brand experiences while preserving the distinct identity of each brand. GovernanceTo ensure long-term success, we introduced governance processes that supported adoption, maintenance, and continuous evolution. Through a collaborative contribution model, teams could propose, review, and publish new assets and components while maintaining consistency and quality across the ecosystem. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7012cb60fde608b9c2eb027460cbe804b845e28974ec7de69f3d810b8457a8c5/13-ecobee-marketing-1.jpg" data-mid="250617043" border="0" src="https://freight.cargo.site/w/1000/i/7012cb60fde608b9c2eb027460cbe804b845e28974ec7de69f3d810b8457a8c5/13-ecobee-marketing-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/82e9c3e8c5c85e4d6c9233df433b0e9a51b624a0c5c9d093e8b3138474ba7da8/ecobee--Campaign-Expansion.gif" data-mid="251512020" border="0" src="https://freight.cargo.site/w/1000/i/82e9c3e8c5c85e4d6c9233df433b0e9a51b624a0c5c9d093e8b3138474ba7da8/ecobee--Campaign-Expansion.gif" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ad66797ea8d7df69b307d4432845e15688cd5bf1b4e657fabb1205c083a1345f/15-ecobee-product-1.jpg" data-mid="250617045" border="0" src="https://freight.cargo.site/w/1000/i/ad66797ea8d7df69b307d4432845e15688cd5bf1b4e657fabb1205c083a1345f/15-ecobee-product-1.jpg" /> <img width="2400" height="1351" width_o="2400" height_o="1351" data-src="https://freight.cargo.site/t/original/i/6a3473afda90c0e28aa4b26b77659a75f673bcc78ddd0f3805558ba5291812a8/16-ecobee-subbrands-1.jpg" data-mid="250617046" border="0" src="https://freight.cargo.site/w/1000/i/6a3473afda90c0e28aa4b26b77659a75f673bcc78ddd0f3805558ba5291812a8/16-ecobee-subbrands-1.jpg" /> <img width="9600" height="5400" width_o="9600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/bf8439c7551d1dc911af7f1680cd08cfd9a156f82856df9adefbdc098b569af1/ecobee-ess-1.jpg" data-mid="251571892" border="0" src="https://freight.cargo.site/w/1000/i/bf8439c7551d1dc911af7f1680cd08cfd9a156f82856df9adefbdc098b569af1/ecobee-ess-1.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/701010df5fce299188c9bb63905b11bd877beb152445dc74061a8d8a47f2ed0d/17-ecobee-future-a.jpg" data-mid="250617047" border="0" src="https://freight.cargo.site/w/1000/i/701010df5fce299188c9bb63905b11bd877beb152445dc74061a8d8a47f2ed0d/17-ecobee-future-a.jpg" /> The result was a connected design ecosystem that aligned Brand, Marketing, Sales, and Product around a shared visual foundation. Impact Established a single source of truth for brand standards and design assetsImproved consistency across marketing, product, retail, packaging, B2B, and partner experiencesAccelerated creative production through reusable components, templates, and shared patternsImproved accessibility, governance, and long-term scalabilitySupported product launches across consumer, B2B, and SaaS offeringsEnabled consistent execution across every touchpoint, from websites and mobile apps to hardware, packaging, installation guides, marketing campaigns, corporate and sales presentations, retail, events, and partner experiencesCreated a unified end-to-end customer journey across the ecobee ecosystemBuilt a scalable foundation for the future evolution of both ecobee and Generac https://designmarc.ca/Team-Canada-Brand-Refresh Wed, 29 Jul 2026 17:47:32 +0000 Designmarc https://designmarc.ca/Team-Canada-Brand-Refresh Canadian Olympic CommitteeBrand Refresh &amp; Year-Round Platform Lead Designer/ Creative Lead Challenge As Team Canada evolved from a Games-time identity into a year-round brand, its visual identity and architecture had become increasingly fragmented. Multiple logos existed for the Canadian Olympic Committee and Canadian Olympic Team, with unclear guidance for the Canadian Olympic Foundation and supporting programs. At the same time, the organization was expanding across digital products, athlete storytelling, fundraising, education, partner activations and live experiences. The existing guidelines no longer reflected the scale or complexity of the brand. Opportunity Create a unified brand platform that could bring the organization together, simplify how the identity was used and support everything from everyday communications to Olympic Games experiences. Role As Lead Designer, I helped shape the Be Olympic brand platform and led the evolution of Team Canada’s visual identity and visual language. Working across Brand, Marketing, Partnerships, Digital, Communications, Foundation and Sport, I established the creative foundations, standards and tools needed to deliver a more consistent Team Canada experience. <img width="1956" height="1096" width_o="1956" height_o="1096" data-src="https://freight.cargo.site/t/original/i/cc419187ce3fb2b1ac21ee09782861919075fafab962f0718456c88eb8cffdc5/coc-logos.gif" data-mid="250819944" border="0" src="https://freight.cargo.site/w/1000/i/cc419187ce3fb2b1ac21ee09782861919075fafab962f0718456c88eb8cffdc5/coc-logos.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22a9fdc4e0a14a29ded2a6555689090ec1de91cd244968d0206871d4b531da67/BE-OLYMPIC.gif" data-mid="250819942" border="0" src="https://freight.cargo.site/w/1000/i/22a9fdc4e0a14a29ded2a6555689090ec1de91cd244968d0206871d4b531da67/BE-OLYMPIC.gif" /> Brand Platform The identity was simplified around the iconic Team Canada oval, creating a clearer visual hierarchy across the Canadian Olympic Committee, Team Canada, the Foundation and supporting programs. The refreshed visual language included typography, colour, iconography, pictograms, illustration, photography and motion. Digital guidelines, accessible design standards and governance helped teams apply the brand consistently while leaving room for different audiences, programs and moments. Campaigns &amp; Communications The platform extended across marketing campaigns, athlete storytelling, fundraising, partnerships, publications, presentations, social media and video. Flexible templates and toolkits allowed teams and partners to create tailored communications while maintaining a recognizable Team Canada presence. Digital &amp; Experiences The visual language was brought to life through a refresh of Olympic.ca, the Team Canada mobile app, environmental graphics, events and Games-time experiences. The platform provided a consistent foundation across digital and physical touchpoints while adapting to the distinct character of each Olympic Games. Creative Enablement I also helped establish a centralized Creative Services function, introducing shared briefing, project intake, governance and resource-planning processes. Standardized templates, reusable assets and Asana project management gave teams greater visibility and made it easier to manage a growing volume of work. <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/67915ac8fa6af70fc0dffe568e49314aa63875ddc25a40c22d7da0bb1b37d890/coc-logosystem.jpg" data-mid="250819949" border="0" src="https://freight.cargo.site/w/1000/i/67915ac8fa6af70fc0dffe568e49314aa63875ddc25a40c22d7da0bb1b37d890/coc-logosystem.jpg" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/c69e89030816fce43526fb40265c06a0978b6ff4df28737ab817e96cf2371f33/COC-guides.jpg" data-mid="250819948" border="0" src="https://freight.cargo.site/w/1000/i/c69e89030816fce43526fb40265c06a0978b6ff4df28737ab817e96cf2371f33/COC-guides.jpg" /> <img width="2880" height="1635" width_o="2880" height_o="1635" 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data-src="https://freight.cargo.site/t/original/i/50bd1251a2a6091a8bc1c8869cb1b50b42ed10c4375e931a3240dad12e55766b/coc-socials-1.png" data-mid="251564549" border="0" src="https://freight.cargo.site/w/1000/i/50bd1251a2a6091a8bc1c8869cb1b50b42ed10c4375e931a3240dad12e55766b/coc-socials-1.png" /> <img width="3188" height="1793" width_o="3188" height_o="1793" data-src="https://freight.cargo.site/t/original/i/ba9f5e56841def782b769275e0a959ae31bbfdc687d675551fdc583cd4ef9d6d/Stationery.jpg" data-mid="250819938" border="0" src="https://freight.cargo.site/w/1000/i/ba9f5e56841def782b769275e0a959ae31bbfdc687d675551fdc583cd4ef9d6d/Stationery.jpg" /> <img width="1189" height="1686" width_o="1189" height_o="1686" data-src="https://freight.cargo.site/t/original/i/35502e0a3abf8218b21b575e56d23da268f7a47327ea92a13c31e85b775ff715/COC_DESIGN_VALUES_A2-Poster_C1R3-05.png" data-mid="250819935" border="0" src="https://freight.cargo.site/w/1000/i/35502e0a3abf8218b21b575e56d23da268f7a47327ea92a13c31e85b775ff715/COC_DESIGN_VALUES_A2-Poster_C1R3-05.png" /> <img width="1188" height="1685" width_o="1188" height_o="1685" data-src="https://freight.cargo.site/t/original/i/bb3aa9240d1a76854876708bfe48a1284ebbd201b73c2152d613a8dc8c995059/COC_DESIGN_VALUES_A2-Poster_C1R3-01.png" data-mid="250819934" border="0" src="https://freight.cargo.site/w/1000/i/bb3aa9240d1a76854876708bfe48a1284ebbd201b73c2152d613a8dc8c995059/COC_DESIGN_VALUES_A2-Poster_C1R3-01.png" /> <img width="946" height="1338" width_o="946" height_o="1338" data-src="https://freight.cargo.site/t/original/i/7447cf8f02c1cbb6854da602c9ac14cb511292e50c4e7858f7dc879982aebdaf/COC_DESIGN_VALUES_A2-Poster_C1R3-06-2.jpg" data-mid="250819943" border="0" src="https://freight.cargo.site/w/946/i/7447cf8f02c1cbb6854da602c9ac14cb511292e50c4e7858f7dc879982aebdaf/COC_DESIGN_VALUES_A2-Poster_C1R3-06-2.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/ab85084038d1d380dd61154afc3aa4d34993699b5b11b8d5d7c44f33ea49fafe/TO-OFFICE_0007_Layer-1.jpg" data-mid="250819917" border="0" src="https://freight.cargo.site/w/1000/i/ab85084038d1d380dd61154afc3aa4d34993699b5b11b8d5d7c44f33ea49fafe/TO-OFFICE_0007_Layer-1.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/de33956949035323dabf85b7abb9f212a35844d4391bc781041d8f95088ea57c/TO-OFFICE_0006_Layer-2.jpg" data-mid="250819916" border="0" src="https://freight.cargo.site/w/1000/i/de33956949035323dabf85b7abb9f212a35844d4391bc781041d8f95088ea57c/TO-OFFICE_0006_Layer-2.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/7e818ed8ced2f6118d3c0946563b1f984fe99e2ca696d5d8acfafdc9ebe16581/TO-OFFICE_0005_Layer-3.jpg" data-mid="250819915" border="0" src="https://freight.cargo.site/w/1000/i/7e818ed8ced2f6118d3c0946563b1f984fe99e2ca696d5d8acfafdc9ebe16581/TO-OFFICE_0005_Layer-3.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/8a5352add884137410fe7ee8d6ef79d3e29a201a4f2826bc2088bfcfa712162f/TO-OFFICE_0003_Layer-5.jpg" data-mid="250819913" border="0" src="https://freight.cargo.site/w/1000/i/8a5352add884137410fe7ee8d6ef79d3e29a201a4f2826bc2088bfcfa712162f/TO-OFFICE_0003_Layer-5.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/66951f249791bdee228e017d1796f3735010867593eb61a6d60cd71b0c4ab3d8/coc---logos.jpg" data-mid="250819951" border="0" src="https://freight.cargo.site/w/1000/i/66951f249791bdee228e017d1796f3735010867593eb61a6d60cd71b0c4ab3d8/coc---logos.jpg" /> <img width="2400" height="1400" width_o="2400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/b45387fa0b60219ffe818c2de448eb515f4cf8d93627ec4c2a50d86229e6606a/coc-brand-2.jpg" data-mid="251564149" border="0" src="https://freight.cargo.site/w/1000/i/b45387fa0b60219ffe818c2de448eb515f4cf8d93627ec4c2a50d86229e6606a/coc-brand-2.jpg" /> <img width="2400" height="1400" width_o="2400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/b40aa4042d1b08f0bf9e0836f85043dda681fa5d33a7c71a20662baaf0dd7349/coc-brand-1.jpg" data-mid="251564148" border="0" src="https://freight.cargo.site/w/1000/i/b40aa4042d1b08f0bf9e0836f85043dda681fa5d33a7c71a20662baaf0dd7349/coc-brand-1.jpg" /> <img width="2400" height="1400" width_o="2400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/e34a7897723c2551f17c20c26275842dc6219efc6590c420d81b2556e0903285/coc-brand-3.jpg" data-mid="251564150" border="0" src="https://freight.cargo.site/w/1000/i/e34a7897723c2551f17c20c26275842dc6219efc6590c420d81b2556e0903285/coc-brand-3.jpg" /> <img width="2400" height="1544" width_o="2400" height_o="1544" data-src="https://freight.cargo.site/t/original/i/b1a3dbec60ec497d24c8c2d4fdd7d2e9f3b44f7ca3ae2bfb351338902bc7b7ea/coc-brand-4.jpg" data-mid="251564151" border="0" src="https://freight.cargo.site/w/1000/i/b1a3dbec60ec497d24c8c2d4fdd7d2e9f3b44f7ca3ae2bfb351338902bc7b7ea/coc-brand-4.jpg" /> <img width="2400" height="1400" width_o="2400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/bdba226299ba63e9b3173aa4788d9d5c1642614ce4c350690bfaaf7359e076d2/coc-brand-6.jpg" data-mid="251564153" border="0" src="https://freight.cargo.site/w/1000/i/bdba226299ba63e9b3173aa4788d9d5c1642614ce4c350690bfaaf7359e076d2/coc-brand-6.jpg" /> <img width="2401" height="1544" width_o="2401" height_o="1544" data-src="https://freight.cargo.site/t/original/i/b5865dc4c6324c77a69e284eb61b339e1dd46cbc1c677a746b7db18cd88a7570/coc-brand-5.jpg" data-mid="251564152" border="0" src="https://freight.cargo.site/w/1000/i/b5865dc4c6324c77a69e284eb61b339e1dd46cbc1c677a746b7db18cd88a7570/coc-brand-5.jpg" /> The result became the creative foundation for Team Canada's year-round brand experience across three Olympic Games and a growing portfolio of national initiatives. Impact Simplify brand governance through a clear visual hierarchy and centralized digital guidelines. Create a recognizable yet flexible identity and brand architecture that could adapt across campaigns, partnerships, fundraising, digital products, events, and Games-time experiences. Improve creative efficiency through shared templates, reusable assets, and standardized design principles. Establish Creative Services workflows through standardized briefing, project intake, Asana project management, and resource planning, enabling teams to deliver a growing portfolio of national initiatives with greater visibility, consistency, and efficiency. Create a scalable foundation that continues to support Team Canada's evolving programs, partnerships, and community initiatives.Strengthen brand recognition and brand perception through a more consistent and cohesive experience across every touchpoint.&nbsp;Support year-over-year growth in marketing partnerships, sponsorship revenue, programming, and events by providing a scalable brand platform that partners could confidently activate. https://designmarc.ca/McMichael Thu, 22 Jan 2026 19:55:45 +0000 Designmarc https://designmarc.ca/McMichael McMichael Canadian Art CollectionDigital Experience &amp; Visual Language Freelance Design As part of the McMichael Canadian Art Collection rebrand, I helped translate its new identity into a digital experience across the website and email communications. The work established a flexible visual language and a foundation of reusable components that could support the McMichael’s evolving content and audiences. Guided by a “let the art lead” philosophy, the website paired an airy, minimal aesthetic with flexible colour palettes inspired by the artwork. A modular component library allowed pages to be customized, rearranged and expanded while maintaining consistency, while a masonry grid and adaptable image sizes preserved the proportions of each artwork and minimized cropping. The result was an inviting experience that encourages visitors to explore the collection, its stories and the diverse perspectives that define the McMichael. <img width="3840" height="1433" width_o="3840" height_o="1433" data-src="https://freight.cargo.site/t/original/i/0f66dd3ffc8681a79e4bb2bd459019805d2880f2c7a5847d05d8415c06f791b9/McMichael-BeforeAfter.png" data-mid="250814041" border="0" src="https://freight.cargo.site/w/1000/i/0f66dd3ffc8681a79e4bb2bd459019805d2880f2c7a5847d05d8415c06f791b9/McMichael-BeforeAfter.png" />Before and after <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/283f41a48edc0c1ea59fff4fdec4b326ec9a5e61f857277aa708eff9ce0145dc/McMichael-11001.png" data-mid="250180777" border="0" src="https://freight.cargo.site/w/1000/i/283f41a48edc0c1ea59fff4fdec4b326ec9a5e61f857277aa708eff9ce0145dc/McMichael-11001.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/01c7383d9a08e3bcdb80914ebeac8bed2f7ada219b011c48aea70e02fa15f3a3/McMichael-10999.png" data-mid="250180775" border="0" src="https://freight.cargo.site/w/1000/i/01c7383d9a08e3bcdb80914ebeac8bed2f7ada219b011c48aea70e02fa15f3a3/McMichael-10999.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9de0fde455dbd1ffc1941b409db8e99784ff04d41a4d26f389187d8dcc54bf2b/McMichael-10998.png" data-mid="250180774" border="0" src="https://freight.cargo.site/w/1000/i/9de0fde455dbd1ffc1941b409db8e99784ff04d41a4d26f389187d8dcc54bf2b/McMichael-10998.png" /> <img width="1920" height="1882" width_o="1920" height_o="1882" data-src="https://freight.cargo.site/t/original/i/c497ea1f388f1441e4477ad178789b86c549a41521cb7df719884ba37b6c9948/McMichael-10993.png" data-mid="250181325" border="0" src="https://freight.cargo.site/w/1000/i/c497ea1f388f1441e4477ad178789b86c549a41521cb7df719884ba37b6c9948/McMichael-10993.png" /> <img width="1920" height="1882" width_o="1920" height_o="1882" data-src="https://freight.cargo.site/t/original/i/3b8f889357931aaa0fb736185ea0a5f8ba599fae7b6e5eaa459f9c696d7070d8/McMichael-10997.png" data-mid="250181326" border="0" src="https://freight.cargo.site/w/1000/i/3b8f889357931aaa0fb736185ea0a5f8ba599fae7b6e5eaa459f9c696d7070d8/McMichael-10997.png" /> These foundations were designed to extend beyond the website. One of the first applications was a modular email framework that could be tailored to different audiences while maintaining a recognizable and consistent experience across digital touchpoints. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e7a8f7ea3e35f1b32eb14c6d696ebbe63cb4d00d70004cfb2e5bba4617821d19/McMichael-10996.png" data-mid="250181384" border="0" src="https://freight.cargo.site/w/1000/i/e7a8f7ea3e35f1b32eb14c6d696ebbe63cb4d00d70004cfb2e5bba4617821d19/McMichael-10996.png" /> <img width="3840" height="2164" width_o="3840" height_o="2164" data-src="https://freight.cargo.site/t/original/i/15aad5b0c8e1db78b82314c26a3ca0124f94b58a255375fc065ed4e77b293172/McMichael-109921.png" data-mid="250181390" border="0" src="https://freight.cargo.site/w/1000/i/15aad5b0c8e1db78b82314c26a3ca0124f94b58a255375fc065ed4e77b293172/McMichael-109921.png" /> https://designmarc.ca/Pareto-Health Thu, 27 Mar 2025 15:59:13 +0000 Designmarc https://designmarc.ca/Pareto-Health Pareto HealthResponsive Website &amp; Component Library Freelance Design I worked with the Bruce Mau Design team to create a new website for Pareto Health, establishing a digital visual language and styles that brought its evolving brand identity to life across desktop, tablet and mobile. In Figma, I developed responsive page designs, prototypes and reusable components to keep the experience consistent and make development handoff straightforward. I also worked with the team throughout the build, reviewing the implementation, logging issues and refining the designs through testing. <img width="3840" height="1433" width_o="3840" height_o="1433" data-src="https://freight.cargo.site/t/original/i/779a85dc7251f3e5982edf28cce6d52d0d1311cef7ac72c8a89f3fb89e8c5280/Pareto-BeforeAfter-1.png" data-mid="250815058" border="0" src="https://freight.cargo.site/w/1000/i/779a85dc7251f3e5982edf28cce6d52d0d1311cef7ac72c8a89f3fb89e8c5280/Pareto-BeforeAfter-1.png" />Before and after <img width="4315" height="2730" width_o="4315" height_o="2730" data-src="https://freight.cargo.site/t/original/i/137a510b23d79783f8de90a17a591ff345ec2aa5969ccf053d8b0e914bb735a8/kari-shea-1SAnrIxw5OY-unsplash-a-1.png" data-mid="228873228" border="0" src="https://freight.cargo.site/w/1000/i/137a510b23d79783f8de90a17a591ff345ec2aa5969ccf053d8b0e914bb735a8/kari-shea-1SAnrIxw5OY-unsplash-a-1.png" /> <img width="3605" height="1267" width_o="3605" height_o="1267" data-src="https://freight.cargo.site/t/original/i/0b180e289e8dd43c5aee73ceeebcc6fb4e6cb1626a380fdc41a62a2443a26688/Group-10863.png" data-mid="228879965" border="0" src="https://freight.cargo.site/w/1000/i/0b180e289e8dd43c5aee73ceeebcc6fb4e6cb1626a380fdc41a62a2443a26688/Group-10863.png" /> <img width="1440" height="720" width_o="1440" height_o="720" data-src="https://freight.cargo.site/t/original/i/a82d8a3630bcc33d0b0ba7a9ff88153d48ccc245276cf083f7196b94a3da7357/Home---Mosaic-Mid-Page---White-BG.gif" data-mid="228871906" border="0" src="https://freight.cargo.site/w/1000/i/a82d8a3630bcc33d0b0ba7a9ff88153d48ccc245276cf083f7196b94a3da7357/Home---Mosaic-Mid-Page---White-BG.gif" /> <img width="6502" height="8517" width_o="6502" height_o="8517" data-src="https://freight.cargo.site/t/original/i/af1b9408e0a979884254e9ab420e3efc2e693d53a1b3c1959fb3f46da299a45a/Group-10864.png" data-mid="228880167" border="0" src="https://freight.cargo.site/w/1000/i/af1b9408e0a979884254e9ab420e3efc2e693d53a1b3c1959fb3f46da299a45a/Group-10864.png" /> <img width="1440" height="720" width_o="1440" height_o="720" data-src="https://freight.cargo.site/t/original/i/1dd92821c57ed4d088d3dc539add1a134d363b4a4ed629961f77cd552b3c274f/Home---Icon-Part.gif" data-mid="228871905" border="0" src="https://freight.cargo.site/w/1000/i/1dd92821c57ed4d088d3dc539add1a134d363b4a4ed629961f77cd552b3c274f/Home---Icon-Part.gif" /> <img width="1440" height="720" width_o="1440" height_o="720" data-src="https://freight.cargo.site/t/original/i/4033417994ef422c3cf990aa98cc55fe45a5d29c16cb31d2ff8842527fb5f8f9/Home---Data-Vis-Part.gif" data-mid="228871904" border="0" src="https://freight.cargo.site/w/1000/i/4033417994ef422c3cf990aa98cc55fe45a5d29c16cb31d2ff8842527fb5f8f9/Home---Data-Vis-Part.gif" /> https://designmarc.ca/Beijing-2020 Thu, 11 Nov 2021 19:49:23 +0000 Designmarc https://designmarc.ca/Beijing-2020 Canadian Olympic CommitteeBeijing 2022 Brand Experience Creative Direction/ Lead Designer As Team Canada’s creative lead, I guided the visual evolution of the Be Olympic platform for Beijing 2022 and worked closely with the creative agency behind the Glory From Anywhere campaign to create a cohesive Winter Games expression. Building from the agency’s campaign direction, I developed Team Canada’s Games toolkit, guidelines and modular assets for use across broadcast, social, digital, editorial, print, events, athlete village environments and fan experiences. I also created flexible templates and motion-ready assets that helped internal teams quickly produce Games-time content while maintaining consistency. Alongside this work, I led the design of the Beijing 2022 hub across Olympic.ca and the Team Canada app, creating a personalized, mobile-first destination for fans. Together, the campaign, toolkit and digital experience created a unified Team Canada presence throughout Beijing 2022. <img width="2600" height="1645" width_o="2600" height_o="1645" data-src="https://freight.cargo.site/t/original/i/f1dbde49b472556875589bc8343bf0cd1860437a14300376b6c9684b1ad72290/Featured-1a.jpg" data-mid="250820146" border="0" src="https://freight.cargo.site/w/1000/i/f1dbde49b472556875589bc8343bf0cd1860437a14300376b6c9684b1ad72290/Featured-1a.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/087228ff31cb1a1a5df7aa88d2910b74155e167de36d290a7a26596bd040a723/COC-CYNTHIA_APPIAH-11_09_21-01.jpg" data-mid="184362142" border="0" src="https://freight.cargo.site/w/1000/i/087228ff31cb1a1a5df7aa88d2910b74155e167de36d290a7a26596bd040a723/COC-CYNTHIA_APPIAH-11_09_21-01.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e4693510d3ed151f71114908005508c4703e95987b148aa6ffe18cf71a03da6b/COC-JANE_CHANNELL-11_09_21-01.jpg" data-mid="184362144" border="0" src="https://freight.cargo.site/w/1000/i/e4693510d3ed151f71114908005508c4703e95987b148aa6ffe18cf71a03da6b/COC-JANE_CHANNELL-11_09_21-01.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ee657bab61f66a54ac3958d5aae5fec46f5ec4c4c8ea91d60a9b5b143202c65b/COC-JOCELYNE_LAROQUE-11_09_21-01.jpg" data-mid="184362145" border="0" src="https://freight.cargo.site/w/1000/i/ee657bab61f66a54ac3958d5aae5fec46f5ec4c4c8ea91d60a9b5b143202c65b/COC-JOCELYNE_LAROQUE-11_09_21-01.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f6f4cf9266107534a41813463131df231ae4ee1b8539fccef9e603960aa0fd68/COC-MAX_PARROT-11_09_21-05.jpg" data-mid="184362146" border="0" src="https://freight.cargo.site/w/1000/i/f6f4cf9266107534a41813463131df231ae4ee1b8539fccef9e603960aa0fd68/COC-MAX_PARROT-11_09_21-05.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/467ce02270bfb5fb3c5fe4c719e275875908f370997a379f8afa8e842c4950a1/COC-MIKAEL_KINGSBURY-11_09_21-01.jpg" data-mid="184362147" border="0" src="https://freight.cargo.site/w/1000/i/467ce02270bfb5fb3c5fe4c719e275875908f370997a379f8afa8e842c4950a1/COC-MIKAEL_KINGSBURY-11_09_21-01.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f2b5098185c60945f830959179b13b6070af733e97dc916f58a9b2fa66660997/COC-PAUL-PIPER-11_09_21-01.jpg" data-mid="184362148" border="0" src="https://freight.cargo.site/w/1000/i/f2b5098185c60945f830959179b13b6070af733e97dc916f58a9b2fa66660997/COC-PAUL-PIPER-11_09_21-01.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5aac0db4934d6a918ab9829cf3949401da5ca1b04e2a8230dde6a2505c88b822/COC_BEIJING-TOOLKIT---V4_Page_02.jpg" data-mid="169778041" border="0" src="https://freight.cargo.site/w/1000/i/5aac0db4934d6a918ab9829cf3949401da5ca1b04e2a8230dde6a2505c88b822/COC_BEIJING-TOOLKIT---V4_Page_02.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f9dc6bcf493c0c90171ec0ecb9278f5525156b830291aaea46a47fcc63be2eb8/COC_BEIJING-TOOLKIT---V4_Page_10.jpg" data-mid="169778054" border="0" src="https://freight.cargo.site/w/1000/i/f9dc6bcf493c0c90171ec0ecb9278f5525156b830291aaea46a47fcc63be2eb8/COC_BEIJING-TOOLKIT---V4_Page_10.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6ad23b3f04620623e418bc70d8edbd9fe05ca69e9b61c41af2edd9b517246d94/COC_BEIJING-TOOLKIT---V4_Page_12.jpg" data-mid="169778197" border="0" src="https://freight.cargo.site/w/1000/i/6ad23b3f04620623e418bc70d8edbd9fe05ca69e9b61c41af2edd9b517246d94/COC_BEIJING-TOOLKIT---V4_Page_12.jpg" /> <img width="6134" height="3450" width_o="6134" height_o="3450" data-src="https://freight.cargo.site/t/original/i/eba5e59764b2d2a0bc6665f39da35a9c966af36375244c3f606de71831ca535b/COC_BEIJING-TOOLKIT---V4_Page_07.jpg" data-mid="184360570" border="0" src="https://freight.cargo.site/w/1000/i/eba5e59764b2d2a0bc6665f39da35a9c966af36375244c3f606de71831ca535b/COC_BEIJING-TOOLKIT---V4_Page_07.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/11b6f0ab066a463924cebea00ce490e264c3475d01049818048c6774cb6a3391/COC_BEIJING-TOOLKIT---V4_Page_13.jpg" data-mid="169778303" border="0" src="https://freight.cargo.site/w/1000/i/11b6f0ab066a463924cebea00ce490e264c3475d01049818048c6774cb6a3391/COC_BEIJING-TOOLKIT---V4_Page_13.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/38004b2d4ea86b182fe7a94942f20e3637de622199ce46018123de48f620479a/COC_BEIJING-TOOLKIT---V4_Page_14.jpg" data-mid="184360591" border="0" src="https://freight.cargo.site/w/1000/i/38004b2d4ea86b182fe7a94942f20e3637de622199ce46018123de48f620479a/COC_BEIJING-TOOLKIT---V4_Page_14.jpg" /> <img width="7894" height="4440" width_o="7894" height_o="4440" data-src="https://freight.cargo.site/t/original/i/e486cec2a86a71dee7c885731af7b99b61178923ce75752c4ca201071d752fd0/COC_BEIJING-TOOLKIT---V4_Page_15.jpg" data-mid="169778375" border="0" src="https://freight.cargo.site/w/1000/i/e486cec2a86a71dee7c885731af7b99b61178923ce75752c4ca201071d752fd0/COC_BEIJING-TOOLKIT---V4_Page_15.jpg" /> <img width="7894" height="4440" width_o="7894" height_o="4440" data-src="https://freight.cargo.site/t/original/i/ab03706260b3125da691085d9adfe97a229cc0ddf4864211d95db80c18b3391c/COC_BEIJING-TOOLKIT---V4_Page_16.jpg" data-mid="169778390" border="0" src="https://freight.cargo.site/w/1000/i/ab03706260b3125da691085d9adfe97a229cc0ddf4864211d95db80c18b3391c/COC_BEIJING-TOOLKIT---V4_Page_16.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/4c652fcfcda880525d50cd2b28b49787c871f54da5572a537f05525a20f3d10c/COC_BEIJING-TOOLKIT---V4_Page_18.jpg" data-mid="169778393" border="0" src="https://freight.cargo.site/w/1000/i/4c652fcfcda880525d50cd2b28b49787c871f54da5572a537f05525a20f3d10c/COC_BEIJING-TOOLKIT---V4_Page_18.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bae536ed3265069d8a6a97a77e02de05956501e38a4547ec00d447cfd8304949/COC_BEIJING-TOOLKIT---V4_Page_11.jpg" data-mid="169778129" border="0" src="https://freight.cargo.site/w/1000/i/bae536ed3265069d8a6a97a77e02de05956501e38a4547ec00d447cfd8304949/COC_BEIJING-TOOLKIT---V4_Page_11.jpg" /> <img width="4294" height="2415" width_o="4294" height_o="2415" data-src="https://freight.cargo.site/t/original/i/a6b9c83a1d59ac15ad95299afb38e1c3578066a9b0a7e1cef427dfcb8ea60a8e/COC_BEIJING-TOOLKIT---V4_Page_17.jpg" data-mid="169778392" border="0" src="https://freight.cargo.site/w/1000/i/a6b9c83a1d59ac15ad95299afb38e1c3578066a9b0a7e1cef427dfcb8ea60a8e/COC_BEIJING-TOOLKIT---V4_Page_17.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/cb1b47d32e6a87eb6128f27c3ab3c30d24e9922897930aa4478bc3002bb4363b/COC_BEIJING---VILLAGE-V4_Page_32.jpg" data-mid="184360754" border="0" src="https://freight.cargo.site/w/1000/i/cb1b47d32e6a87eb6128f27c3ab3c30d24e9922897930aa4478bc3002bb4363b/COC_BEIJING---VILLAGE-V4_Page_32.jpg" /> <img width="9334" height="5250" width_o="9334" height_o="5250" data-src="https://freight.cargo.site/t/original/i/66a2ff440253d62f37f0a8120cde5a643810e73bed665cd9e34c58f36ac28dc8/COC_BEIJING-TOOLKIT---V4_Page_20.jpg" data-mid="169778441" border="0" src="https://freight.cargo.site/w/1000/i/66a2ff440253d62f37f0a8120cde5a643810e73bed665cd9e34c58f36ac28dc8/COC_BEIJING-TOOLKIT---V4_Page_20.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4c429dad881bf4983687e4b83bb88424a530ef9cb006f4251451bec4110395e6/TALL.jpg" data-mid="184361193" border="0" src="https://freight.cargo.site/w/1000/i/4c429dad881bf4983687e4b83bb88424a530ef9cb006f4251451bec4110395e6/TALL.jpg" /> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/40e46692a33b73450feec2edf058d0961b2d55ca87c905ac343360d187c60e43/5x4.jpg" data-mid="184361192" border="0" src="https://freight.cargo.site/w/1000/i/40e46692a33b73450feec2edf058d0961b2d55ca87c905ac343360d187c60e43/5x4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d566103289b60289d8148ddd6da3d386163a49487e89815322ba2bef93785bc/WIDE.jpg" data-mid="184361194" border="0" src="https://freight.cargo.site/w/1000/i/9d566103289b60289d8148ddd6da3d386163a49487e89815322ba2bef93785bc/WIDE.jpg" /> <img width="2160" height="1220" width_o="2160" height_o="1220" data-src="https://freight.cargo.site/t/original/i/36f0dfa6bc573ebac36342ab1bc7f348219316f600333d21389ff8169a8f95de/DAILY_COMPETITION_SCHEDULE-Wide-nosportcheck.jpeg" data-mid="185618948" border="0" src="https://freight.cargo.site/w/1000/i/36f0dfa6bc573ebac36342ab1bc7f348219316f600333d21389ff8169a8f95de/DAILY_COMPETITION_SCHEDULE-Wide-nosportcheck.jpeg" /> https://designmarc.ca/Team-Canada-x-Lululemon Thu, 11 Nov 2021 19:49:22 +0000 Designmarc https://designmarc.ca/Team-Canada-x-Lululemon Team Canada x lululemon Creative Direction &amp; Design As Team Canada transitioned from Hudson's Bay to lululemon as Official Outfitter, I helped develop the co-brand creative direction, visual framework, and partnership guidelines that brought the relationship to life. Working closely with internal teams and partners, I helped establish how the two brands would work together across athlete apparel, marketing, and communications, while providing creative direction for the Beijing 2022 Olympic kit and supporting applications. Grounded in the Be Olympic brand platform, the approach balanced bold Team Canada expressions for Games-time moments with more understated, lifestyle-driven executions that could extend beyond the Olympic window. The Team Canada kit unveil generated more than 1.5 billion media impressions worldwide. <img width="2500" height="1373" width_o="2500" height_o="1373" data-src="https://freight.cargo.site/t/original/i/a4a506fb379e209bd19cdd2e33e7733c1a6533a06dd98c17d3574509c6e9f1d0/lockup-01.png" data-mid="228428065" border="0" src="https://freight.cargo.site/w/1000/i/a4a506fb379e209bd19cdd2e33e7733c1a6533a06dd98c17d3574509c6e9f1d0/lockup-01.png" /> <img width="3000" height="1667" width_o="3000" height_o="1667" data-src="https://freight.cargo.site/t/original/i/abe44e3a10e3c2757a1342e9e9da55243e84994e643810574e05dfa949f62408/TCC_Hero.jpg" data-mid="186567306" border="0" src="https://freight.cargo.site/w/1000/i/abe44e3a10e3c2757a1342e9e9da55243e84994e643810574e05dfa949f62408/TCC_Hero.jpg" /><img width="3000" height="1266" width_o="3000" height_o="1266" data-src="https://freight.cargo.site/t/original/i/78aff890bb8baca72405db7f55f6f20753c7ddcb5bf05fb30da5fc682e8ba12d/TCKL_Wide7.jpg" data-mid="186567324" border="0" src="https://freight.cargo.site/w/1000/i/78aff890bb8baca72405db7f55f6f20753c7ddcb5bf05fb30da5fc682e8ba12d/TCKL_Wide7.jpg" /> <img width="1608" height="1224" width_o="1608" height_o="1224" data-src="https://freight.cargo.site/t/original/i/cbdacd1a376741f144879b3d8a9db711ef0844ef372ea3fae027c06fb384ef48/1635440987547.jpeg" data-mid="184370283" border="0" src="https://freight.cargo.site/w/1000/i/cbdacd1a376741f144879b3d8a9db711ef0844ef372ea3fae027c06fb384ef48/1635440987547.jpeg" /> <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/92c0800117c7a620c260fc561cda15bf4a7ab8e8923862a1ac47a4c7f640bdf0/mk_20211026_27188.jpg" data-mid="184370395" border="0" src="https://freight.cargo.site/w/1000/i/92c0800117c7a620c260fc561cda15bf4a7ab8e8923862a1ac47a4c7f640bdf0/mk_20211026_27188.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/7fac0cb717655061b72487e380d40a54c830ec5ffda92afc7b057d17e26be0d4/NA_TC_Paid_Drop02_FB-IG_16x9_02_Liam_Dawn.jpg" data-mid="186567282" border="0" src="https://freight.cargo.site/w/1000/i/7fac0cb717655061b72487e380d40a54c830ec5ffda92afc7b057d17e26be0d4/NA_TC_Paid_Drop02_FB-IG_16x9_02_Liam_Dawn.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/9292e801d73a6a559b26ff055a5abc19f37dcb393076696d23fa84fa00bdbc62/TC_Paid_PH04_FB-IG_W_16x9.jpg" data-mid="186567283" border="0" src="https://freight.cargo.site/w/1000/i/9292e801d73a6a559b26ff055a5abc19f37dcb393076696d23fa84fa00bdbc62/TC_Paid_PH04_FB-IG_W_16x9.jpg" /> https://designmarc.ca/Spirit-North-1 Wed, 05 Feb 2025 21:19:15 +0000 Designmarc https://designmarc.ca/Spirit-North-1 Spirit NorthBrand, Communications &amp; Fundraising Independent Designer Since 2021, I have worked with Spirit North to strengthen and extend its visual identity across communications, fundraising and reporting. I refreshed the brand guidelines and developed visual toolkits, social templates and reusable assets that help the team create consistent, accessible content more efficiently. The ongoing work has included campaigns, social content, animation, advertising, digital and print impact reports, direct mail and donor materials. Together, these pieces have kept the brand fresh and cohesive while giving Spirit North flexible tools to share its stories and connect with supporters. <img width="2400" height="1402" width_o="2400" height_o="1402" data-src="https://freight.cargo.site/t/original/i/44c986487bbfdd181d97aaf1753c459ef805e6abc10ca543cc087d03119966ae/SN-GUIDELINES-2025-Dec16-V3_Cover-a.jpg" data-mid="243570302" border="0" src="https://freight.cargo.site/w/1000/i/44c986487bbfdd181d97aaf1753c459ef805e6abc10ca543cc087d03119966ae/SN-GUIDELINES-2025-Dec16-V3_Cover-a.jpg" /> <img width="1651" height="1276" width_o="1651" height_o="1276" data-src="https://freight.cargo.site/t/original/i/b493d4f4cb34f28e642c2e73d900307089db0006bdd062e5309ad545e4112bee/SN-GUIDELINES-2025-Dec16-V3_Manifesto.png" data-mid="243570312" border="0" src="https://freight.cargo.site/w/1000/i/b493d4f4cb34f28e642c2e73d900307089db0006bdd062e5309ad545e4112bee/SN-GUIDELINES-2025-Dec16-V3_Manifesto.png" /> <img width="1651" height="1276" width_o="1651" height_o="1276" data-src="https://freight.cargo.site/t/original/i/05391d2536ef430377b9d7409e04985e8497b0dcd5a33456998b6a0132591b45/SN-GUIDELINES-2025-Dec16-V3_Logo.png" data-mid="243570310" border="0" src="https://freight.cargo.site/w/1000/i/05391d2536ef430377b9d7409e04985e8497b0dcd5a33456998b6a0132591b45/SN-GUIDELINES-2025-Dec16-V3_Logo.png" /> <img width="1651" height="1276" width_o="1651" height_o="1276" data-src="https://freight.cargo.site/t/original/i/5006105d1d39c73e9e27498e5b061d895553a71912140f8850d6919854b8cfa8/SN-GUIDELINES-2025-Dec16-V3_Colour.png" data-mid="243570304" border="0" src="https://freight.cargo.site/w/1000/i/5006105d1d39c73e9e27498e5b061d895553a71912140f8850d6919854b8cfa8/SN-GUIDELINES-2025-Dec16-V3_Colour.png" /> <img width="1651" height="1276" width_o="1651" height_o="1276" data-src="https://freight.cargo.site/t/original/i/f42f407f75405de26a8d09ff12cb578b2fb739d1715a79e27296c50fc7b59847/SN-GUIDELINES-2025-Dec16-V3_Imagery.png" data-mid="243570308" border="0" src="https://freight.cargo.site/w/1000/i/f42f407f75405de26a8d09ff12cb578b2fb739d1715a79e27296c50fc7b59847/SN-GUIDELINES-2025-Dec16-V3_Imagery.png" /> <img width="1651" height="1276" width_o="1651" height_o="1276" data-src="https://freight.cargo.site/t/original/i/921b1c44d182cdc17bb95d97f058a860e2a580c2e4d233123942edcf750c1c40/SN-GUIDELINES-2025-Dec16-V3_Colour---extended.png" data-mid="243570303" border="0" src="https://freight.cargo.site/w/1000/i/921b1c44d182cdc17bb95d97f058a860e2a580c2e4d233123942edcf750c1c40/SN-GUIDELINES-2025-Dec16-V3_Colour---extended.png" /> <img width="1651" height="1276" width_o="1651" height_o="1276" data-src="https://freight.cargo.site/t/original/i/ebf35dc1fba9ec327514d668da95598fa8060170bd522d87c76ee46acc10508e/SN-GUIDELINES-2025-Dec16-V3_Typography.png" data-mid="243570317" border="0" 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data-src="https://freight.cargo.site/t/original/i/df13af6816e3fecab0f645f6c82c0bea9d2959e2ddfd3bfdbf3e3c82304d171b/REPORT-24-V8-Printer-Spreads_Page_15.jpg" data-mid="228436829" border="0" src="https://freight.cargo.site/w/1000/i/df13af6816e3fecab0f645f6c82c0bea9d2959e2ddfd3bfdbf3e3c82304d171b/REPORT-24-V8-Printer-Spreads_Page_15.jpg" /> <img width="7685" height="2401" width_o="7685" height_o="2401" data-src="https://freight.cargo.site/t/original/i/74dec4aff67da0cce2d7dc3e753431cfdd52649e9534703963437a9d7cbe0ddb/REPORT-24-V8-Printer-Spreads_Page_16.jpg" data-mid="228436830" border="0" src="https://freight.cargo.site/w/1000/i/74dec4aff67da0cce2d7dc3e753431cfdd52649e9534703963437a9d7cbe0ddb/REPORT-24-V8-Printer-Spreads_Page_16.jpg" /> <img width="9141" height="2856" width_o="9141" height_o="2856" data-src="https://freight.cargo.site/t/original/i/b1fffecd4788cea67eab115bc1c21539bb4cf48f922f35743431187b38768334/REPORT-24-V8-Printer-Spreads_Page_17.jpg" data-mid="228436831" border="0" src="https://freight.cargo.site/w/1000/i/b1fffecd4788cea67eab115bc1c21539bb4cf48f922f35743431187b38768334/REPORT-24-V8-Printer-Spreads_Page_17.jpg" /> <img width="6721" height="2100" width_o="6721" height_o="2100" data-src="https://freight.cargo.site/t/original/i/2c200836db9dde4cbca8f977da8374c2370c02f4b0211d5e67117dc08b9c1927/REPORT-24-V8-Printer-Spreads_Page_18.jpg" data-mid="228436832" border="0" src="https://freight.cargo.site/w/1000/i/2c200836db9dde4cbca8f977da8374c2370c02f4b0211d5e67117dc08b9c1927/REPORT-24-V8-Printer-Spreads_Page_18.jpg" /> https://designmarc.ca/BC-2030 Mon, 31 Jul 2023 14:59:51 +0000 Designmarc https://designmarc.ca/BC-2030 BC 2030 Visual Identity &amp; Communications Toolkit Independent Designer Led by the Four Host First Nations, the BC 2030 Feasibility Team brought together municipal, Olympic and Paralympic partners to explore a potential Winter Games bid. The initiative needed an identity that could introduce the vision, build momentum and honour the legacy of Vancouver 2010. Working in collaboration with leaders from the Lil’wat, Musqueam, Squamish and Tsleil-Waututh Nations, I helped develop an inclusive and accessible visual identity rooted in the land and the communities leading the initiative. At its centre was a symbol of four interwoven rocks representing the Four Host First Nations, unity and renewal. An earth-inspired colour palette and typography supporting both Latin and Indigenous language characters completed the visual language. The identity extended across the website, video, social media and print. A flexible toolkit of logos, typography, colour and graphic elements supported a fast rollout while giving the feasibility team a consistent foundation for future communications. 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data-src="https://freight.cargo.site/t/original/i/f7770a710795a69332752d888ed851b3d203be5e4c9f52869c7f5370e05ff702/DM---BC2030---DESIGN-DEVELOPMENT---APR29_Page_53.gif" data-mid="228439649" border="0" src="https://freight.cargo.site/w/1000/i/f7770a710795a69332752d888ed851b3d203be5e4c9f52869c7f5370e05ff702/DM---BC2030---DESIGN-DEVELOPMENT---APR29_Page_53.gif" /> Chosen Direction <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3a6fe999ffdbf6b412e716661e74c1382ad7005c6aef425f93e7a2668903ae9c/DM---BC2030---DESIGN-DEVELOPMENT---APR29_Page_61.jpg" data-mid="228439328" border="0" src="https://freight.cargo.site/w/1000/i/3a6fe999ffdbf6b412e716661e74c1382ad7005c6aef425f93e7a2668903ae9c/DM---BC2030---DESIGN-DEVELOPMENT---APR29_Page_61.jpg" /> <img width="3456" height="1935" width_o="3456" height_o="1935" data-src="https://freight.cargo.site/t/original/i/310e5b0603adeb3ee4d9411cdfd3ad7403f82d7f4aa3446d3467a1df403ebf26/Screenshot-2025-03-18-at-5.02.22PM.png" data-mid="228441044" border="0" src="https://freight.cargo.site/w/1000/i/310e5b0603adeb3ee4d9411cdfd3ad7403f82d7f4aa3446d3467a1df403ebf26/Screenshot-2025-03-18-at-5.02.22PM.png" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d334d3fb879f03a6c3e26dc2d0043e45638206c4d0f4aceda1543e7538ad0c5d/GE2030-GUIDELINES-V1-3-OCT-2022_Page_05.jpg" data-mid="228440319" border="0" src="https://freight.cargo.site/w/1000/i/d334d3fb879f03a6c3e26dc2d0043e45638206c4d0f4aceda1543e7538ad0c5d/GE2030-GUIDELINES-V1-3-OCT-2022_Page_05.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c9655683ecbb1b2ccb50d25bd97c2cca68b76cfccc9886e5fb135f35b023ace2/GE2030-GUIDELINES-V1-3-OCT-2022_Page_06.jpg" data-mid="228440320" border="0" src="https://freight.cargo.site/w/1000/i/c9655683ecbb1b2ccb50d25bd97c2cca68b76cfccc9886e5fb135f35b023ace2/GE2030-GUIDELINES-V1-3-OCT-2022_Page_06.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/631b859c7f9e1d2306e02ef4bb4971c1f6d4c82ae3bfdde78472e9b8d21790c6/GE2030-GUIDELINES-V1-3-OCT-2022_Page_10.jpg" data-mid="228440323" border="0" src="https://freight.cargo.site/w/1000/i/631b859c7f9e1d2306e02ef4bb4971c1f6d4c82ae3bfdde78472e9b8d21790c6/GE2030-GUIDELINES-V1-3-OCT-2022_Page_10.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8dc824ee1de17bafe775624a5bc93c47b9ccf72863acdc7e8361821789213fd1/GE2030-GUIDELINES-V1-3-OCT-2022_Page_07.jpg" data-mid="228440321" border="0" src="https://freight.cargo.site/w/1000/i/8dc824ee1de17bafe775624a5bc93c47b9ccf72863acdc7e8361821789213fd1/GE2030-GUIDELINES-V1-3-OCT-2022_Page_07.jpg" /> <img width="7787" height="4380" width_o="7787" height_o="4380" data-src="https://freight.cargo.site/t/original/i/eefabd7f829edde7986bc890741b054344cc2e4098d8d3859c791d19f9e8cd45/DM---BC2030---DESIGN-DEVELOPMENT---APR29_Page_71-2.jpg" data-mid="228440628" border="0" src="https://freight.cargo.site/w/1000/i/eefabd7f829edde7986bc890741b054344cc2e4098d8d3859c791d19f9e8cd45/DM---BC2030---DESIGN-DEVELOPMENT---APR29_Page_71-2.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/600c8ee0787d18ae7f824454deee06478f33e3f0c5dffccac11a25ac30ec724e/DM---BC2030---DESIGN-DEVELOPMENT---APR29_Page_72.jpg" data-mid="228440629" border="0" src="https://freight.cargo.site/w/1000/i/600c8ee0787d18ae7f824454deee06478f33e3f0c5dffccac11a25ac30ec724e/DM---BC2030---DESIGN-DEVELOPMENT---APR29_Page_72.jpg" /> <img width="3254" height="1830" width_o="3254" height_o="1830" data-src="https://freight.cargo.site/t/original/i/10f83e6010bc9ab0bc6400ee1b2515cce187bc842a9c64b39167cbb578088a36/DM---BC2030---DESIGN-DEVELOPMENT---APR29_Page_73.jpg" data-mid="228440630" border="0" src="https://freight.cargo.site/w/1000/i/10f83e6010bc9ab0bc6400ee1b2515cce187bc842a9c64b39167cbb578088a36/DM---BC2030---DESIGN-DEVELOPMENT---APR29_Page_73.jpg" /> <img width="11494" height="6465" width_o="11494" height_o="6465" data-src="https://freight.cargo.site/t/original/i/7c419712b39412270e9b2e8289f55bc58689785b6892865eaa5f0f4b234eb160/DM---BC2030---DESIGN-DEVELOPMENT---APR29_Page_74.jpg" data-mid="228440631" border="0" src="https://freight.cargo.site/w/1000/i/7c419712b39412270e9b2e8289f55bc58689785b6892865eaa5f0f4b234eb160/DM---BC2030---DESIGN-DEVELOPMENT---APR29_Page_74.jpg" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/bd955821d35a3f05738aad8c38f055170ef64555bc196d452aa55f9794038cf6/GAMES-ENGAGEMENT-BC-Map_V5-RGB-EN.png" data-mid="228441011" border="0" src="https://freight.cargo.site/w/1000/i/bd955821d35a3f05738aad8c38f055170ef64555bc196d452aa55f9794038cf6/GAMES-ENGAGEMENT-BC-Map_V5-RGB-EN.png" />