Design Director/Designer

lululemon reached out in need of a brand design expert for their Playmaker pilot project. A program aimed at foccusing on 4 non-profit organizations with outstanding female leaders who create access to sport – Playmaker provided support, funding, programming and tools to empower, support and grow access to sport across Canada. 

I worked with each oganization’s leaders to identity areas of the brand and marketing materials to focus on. From there we refined their identities, visual toolkits, templates and guidelines to help build brand consistency and ensure accessibility while creating efficiencies for developing new assets.

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