ecobee needed a refreshed visual identity and scalable design system to unify its brand across hardware, software, marketing, and partner integrations, including its parent company, Generac.

I led the brand identity refresh, brand guidelines, and visual language for the multi-brand design system, ensuring consistency, accessibility, and scalability across ecobee’s ecosystem.

Brand Refresh: Refined the logo for improved legibility, refined iconography, typography, color palette, and illustration styles to create a more distinct and cohesive visual identity.
Multi-Brand Design System: Developed a system integrating ecobee and Generac, enabling seamless co-branding across products and applications.
Visual Assets & Libraries: Built a comprehensive icon and illustration system, standardized marketing templates, and optimized design workflows in Figma.
Cross-Department Impact: Unified brand expression across digital, product, HR, manufacturing, marketing, and sales touchpoints.
Leadership & Process Improvement: Elevated design quality and efficiency, overseeing two major product launches, marketing campaigns, packaging, and UI design while mentoring designers and fostering cross-team collaboration.

The refreshed brand identity and design system strengthened brand recognition, improved design efficiency, increased revenue, and enhanced user experience, successfully positioning ecobee for growth.