Unilever
Design,
Bruce Mau Design
Bruce Mau Design
This extensive project resulted in a new communications framework and visual identity system designed to humanize the Unilever brand while showcasing its commitment to sustainable living. The system is built around the concept of sharing authentic stories about real people, using photography, video, motion, patterns, and typography to create a more approachable brand. It effectively communicates how Unilever makes a positive impact globally through small yet meaningful actions. Our team also developed comprehensive global guidelines for applying the refreshed brand across various media, including digital, social, packaging, print, and built environments.
