Canadian Olympic Committee
Project
Tokyo 2020 Brand Campaign
Contributions
Design, Art Direction & Creative Direction
Project
Tokyo 2020 Brand Campaign
Contributions
Design, Art Direction & Creative Direction
Our goal for the Tokyo 2020 Olympic Games was to create a fully integrated campaign in the lead-up to and during the Olympic Games. Using our brand platform as the foundation, we aimed to tell emotional stories that would create a sense of belonging for Team Canada fans by demonstrating how virtues empower everyone to Be Olympic. Through strong collaboration, I led the development of a consistent design system and guidelines that created strong brand association and impact through donated media on broadcast, in out of home, print and digital banners, as well as a dedicated hub on the Team Canada website, app and social channels.
![](https://freight.cargo.site/t/original/i/e886332664e09737ddc0dc91faa72fe5ed92ab494300d5997ce123d3b6637fac/GFA-GUIDES.gif)
![](https://freight.cargo.site/t/original/i/837ad420bc400baee20366605f9f341984c9488b3e9852618ed85f34d23ed3cd/COC-KitLaunch-HERO-1350x754-Media.jpg)
![](https://freight.cargo.site/t/original/i/9d3acdbd6f69e0cc3b0cbc1aba00beeb5406b5da3eb72ecab5b6e6118d5a7cd0/COC-KitLaunch-KylieMasse-IGCarousel-1200x1500-3.png)
![](https://freight.cargo.site/t/original/i/a6e1a0509cd83fcb614037c140d6959acee92623d99511ca687a4877137e6852/COC-KitLaunch-PierceLepage-IGCarousel-1200x1500-2.png)
![](https://freight.cargo.site/t/original/i/236f7f7c4ed9b621b6bcd036781f249c8663a8e2366994fb70cf55c5901675b5/COC-KitLaunch-SarahDouglas-IGCarousel-1200x1500-2.png)
![](https://freight.cargo.site/t/original/i/2994139ca9819548385a3f8ac5e24d3509386e186d227eee568689f7c51ffdf5/GFA-SOCIAL.gif)
![](https://freight.cargo.site/t/original/i/d59a7c8c8218af5af82650f736f137d044b0d60d9dbf6972a1bfdc735092a011/GFA-YONGE-DUNDAS-01.jpg)
![](https://freight.cargo.site/t/original/i/23604272083837cc54f8171ea61eff0bb1756d481aa854ce11f83f0d70be20e0/Reactive.jpg)
![](https://freight.cargo.site/t/original/i/ff68fdaa90bac210cf8f15dba62057ae641bc31ef13d89b65e44ecd853db6882/DailyCompeitionSchedule_2_7.gif)
![](https://freight.cargo.site/t/original/i/231e3ec8d74597d8709e7c7326d91533a80a27d0f4b49618a6a6afacd345d044/Reactive-records.jpg)
![](https://freight.cargo.site/t/original/i/321d2097706f8288a3025fec4c8081ba5b968e721f562e2f7a7132c82dd0d987/medal-moments.gif)