Canadian Olympic Committee

Tokyo 2020 Brand Campaign

Design, Art Direction & Creative Direction

Our goal for the Tokyo 2020 Olympic Games was to create a fully integrated campaign in the lead-up to and during the Olympic Games. Using our brand platform as the foundation, we aimed to tell emotional stories that would create a sense of belonging for Team Canada fans by demonstrating how virtues empower everyone to Be Olympic. Through strong collaboration, I led the development of a consistent design system and guidelines that created strong brand association and impact through donated media on broadcast, in out of home, print and digital banners, as well as a dedicated hub on the Team Canada website, app and social channels.