Over the years Team Canada evolved a variety of projects and initiatives that aimed to help advance the 2SLGBTQ+ movement in sport. These initiatives come to life at the Local, Provincial/Territorial, National and International levels. In 2018 for Pride month our in-house team leveraged the Be Olympic platform to develop the ‘Be You’ identity and a pride specific adaption of the Team Canada mark to be used in specific executions and initiatives that show the COC’s commitment to inclusivity and diversity. 
 
The following year we followed up with another activation and commissioned artist, Shalak Attack to paint a sharable wall mural in the space to capture the sentiment.