Canadian Olympic Committee
Design Lead &
Creative Direction
Creative Direction
Editorial Content
A key part of Team Canada’s mission to inspire Canadians through Olympic values is athlete storytelling—going beyond competition results to highlight their journeys, training, community impact, and important issues like mental health, diversity, equity, and inclusion.
These stories were shared primarily through Team Canada’s owned channels, often with partner collaborations for revenue generation and to gain a broader reach. I led the creative execution across various formats, including video, motion graphics, infographics, carousels, and both long- and short-form content, ensuring a visually compelling and cohesive narrative.
A key part of Team Canada’s mission to inspire Canadians through Olympic values is athlete storytelling—going beyond competition results to highlight their journeys, training, community impact, and important issues like mental health, diversity, equity, and inclusion.
These stories were shared primarily through Team Canada’s owned channels, often with partner collaborations for revenue generation and to gain a broader reach. I led the creative execution across various formats, including video, motion graphics, infographics, carousels, and both long- and short-form content, ensuring a visually compelling and cohesive narrative.
