Bruce Mau Design

Client
Sun Life Financial

Project
Brand Identity

Contributions
Design

In a collaboration with ACLC, I worked with a small team to develop a 2D counterpart to the 3D sun icon used in the Sun Life Financial print and television campaign “Life's Brighter Under the Sun.” Our goal was to recreate the emotion generated in television. The scope of work included a variety of applications as well as guidelines for use.