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Bruce Mau Design
Client
Sun Life Financial
Project
Brand Identity
Contributions
Design
Client
Sun Life Financial
Project
Brand Identity
Contributions
Design
In a collaboration with ACLC, I worked with a small team to develop a 2D counterpart to the 3D sun icon used in the Sun Life Financial print and television campaign “Life's Brighter Under the Sun.” Our goal was to recreate the emotion generated in television. The scope of work included a variety of applications as well as guidelines for use.