Client: ACLC, an advertising agency

Project: Identity

Contributions: Concepts, Design, Identity Guidelines
Team: Bruce Mau Design
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In a collaboration with ACLC, I worked with a small team to develop a 2D counterpart to the 3D sun icon used in the Sun Life Financial print and television campaign “Life's Brighter Under the Sun.” Our goal was to recreate the emotion generated in television. The scope of work included a variety of applications as well as guidelines for use.

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