Since 2021, I have worked closely with Spirit North to refine and strengthen their visual identity and communications. This included developing comprehensive visual toolkits, social media templates, branded assets, social content, animations, ads and impact reports to enhance engagement and storytelling. I also created brand guidelines to ensure consistency, accessibility, and efficiency in content development.

In addition, I supported fundraising initiatives by designing compelling direct mail campaigns and donor materials, helping to drive awareness and engagement. By streamlining their visual system, I helped maintain a fresh, cohesive look while making it easier for the organization to create new assets that resonate with their audience and supporters.