Identity, Brand Strategy, Brand Book

Pitch Development, Research, Positioning, Concepts, Identity Design, Layout, Brand Guidelines, Production

Bruce Mau Design  
As part of a collaborative team, I worked to develop a new wordmark and design system for Quiksilver. The aim was to develop an identity that was bold, clear, flexible, and captured the spirit of the brand. We tested the branding across various segments of the company in a variety of different media including print, web and retail environments. Based on the new visual expression and spirit of Quiksilver, we created a new look for their internal brand book.

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