Rogers, Custom Content

Maximum Sales Catalogue

Design, Photo Art Direction & Creative Direction

Building off of the success from Rogers Custom Content Team’s Canadian Tire WOW magazines and digital content, the Canadian Tire team approached us to conceive elevated sales catalogues for their owned brands to help in grow sales worldwide. Leveraging some existing prouct imagery, I led a creative team through every stage of the process including art directing the covers product category openers for multiple catalogues including this one for Maximum.