Project
Maximum Sales Catalogue

Contributions 
Creative Direction, Photography Art Direction, Layout Design

Team 
Rogers Custom Content

Building off of the success from Rogers Custom Content Team’s Canadian Tire WOW magazines and digital content, the Canadian Tire team approached us to conceive elevated sales catalogues for their owned brands to help in grow sales worldwide. Leveraging existing prouct imagery, I led a creative team through every stage of the process including art directing the covers product category openers for multiple catalogues including Maximum, Woods and Outbound.