The clients brief was to reflect the luxury of the six-star resort but also to be an approachable and trans-generational experience that reflects the area’s rich history. We worked closely with the client and key stakeholders as part of a collaborative team on this extensive project that spanned the overall resort brand and identity, as well as identities for sub-brands including their real various real estate offerings. Our key marketing deliverables included a website, promotional videos, an iPad app with custom iPad case for potential investors, out-of-home advertising, site signage and wayfinding, and other print, digital and on-site communication materials.