Dorado Beach, a luxury Puerto Rico beach resort and Ritz-Carlton Reserve

Brand Identity, Signage & Wayfinding, Print, Digital and Video Marketing Materials, Website, iPad App

Research, Conceptual development, Design, Layout, Production, Print, Site Mapping, Digital, Video, Motion Graphics, UI, UX, Photo Art Direction, Signage and Wayfinding, Brand Guidelines, Design Direction
Team: Bruce Mau Design
The clients brief was to reflect the luxury of the six-star resort but also to be an approachable and trans-generational experience that reflects the area’s rich history. We worked closely with the client and key stakeholders as part of a collaborative team on this extensive project that spanned the overall resort brand and identity, as well as identities for sub-brands including their real various real estate offerings. Our key marketing deliverables included a website, promotional videos, an iPad app with custom iPad case for potential investors, out-of-home advertising, site signage and wayfinding, and other print, digital and on-site communication materials.

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