Dorado Beach, a luxury Puerto Rico beach resort and Ritz-Carlton Reserve
Design,
Bruce Mau Design
Bruce Mau Design
The client’s brief was to capture the luxury of the six-star resort while ensuring the experience remained approachable and trans-generational, reflecting the area’s rich history. We collaborated closely with the client and key stakeholders throughout this extensive project, which encompassed the overall resort brand and identity, as well as identities for sub-brands, including their various real estate offerings. Key marketing deliverables included a website, promotional videos, a custom iPad app and case for potential investors, out-of-home advertising, site signage and wayfinding, along with other print, digital, and on-site communication materials.







