The DC Shoes brand book was born after a creative collaboration with leaders across DC. I was part of a small team at BMD that researched, workshopped, interviewed and strategized around the brand’s core values and visions. The result was a virtually indestructible, suede-covered brand book that is not only visually rich but reflects the spirit of the brand. The book is a tool for employees to connect with the brand’s personality, and serves as a blueprint for the future of DC.