Cinerama

Freelance Design,
Bruce Mau Design

Cinerama’s visual identity was designed to capture the spirit of Los Angeles as a global hub of creativity and cinematic culture. As a historic gathering place, Cinerama blends iconic architecture, communal spaces, and a distinctive cinema experience to create an immersive destination. The brand identity reflects its ambition to be more than just a theater—it’s a cultural landmark where visitors come early, stay late, and engage with film in new and unexpected ways. Rooted in Hollywood’s rich legacy, the identity brings together innovation, nostalgia, and the magic of movies, ensuring every touchpoint feels authentically "Only in LA."