Canadian Olympic Committee
Creative Direction &
Design Lead
Design Lead
Prior to 2019, the last Canadian Olympic Hall of Fame induction took place in 2014. For the 2019 edition, our team reignited excitement for the next generation of athletes and fans with a refreshed visual identity.
I led the creative for all design elements, including a refined logo that integrated a presenting partner, improved scalability, and supported language and induction-specific variations. Gold was amplified across print, digital, and motion to enhance the premium feel.
The identity extended across event branding, video content, social media, and custom designed trophies, creating a cohesive and elevated brand experience.
I led the creative for all design elements, including a refined logo that integrated a presenting partner, improved scalability, and supported language and induction-specific variations. Gold was amplified across print, digital, and motion to enhance the premium feel.
The identity extended across event branding, video content, social media, and custom designed trophies, creating a cohesive and elevated brand experience.
