Client
City of Santa Monica’s Big Blue Bus

Project
Branding and Identity, Signage, Fleet design, Print and other Communication Material

Contributions
Research, Concepts, Design, Layout, Production

Team
Bruce Mau Design
As part of a collaborative team, I worked to develop a new identity and design system for the Big Blue Bus brand and sub-brands (the “rapid” and “mini” routes). Our goal was to develop a system that was clear, friendly and of place. In a joint effort with LOHA architects, we re-imagined the bus-stop experience from the design to seating and shelter. Another major component of our work was to develop a new colour system to identify the distinct bus lines, and the team created schedules, maps, bus passes and more using the new system.


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