Canadian Olympic Committee
Beijing 2022 Brand Experience
Beijing 2022 Brand Experience
Creative Direction/
Lead Designer
Lead Designer
As Team Canada’s creative lead, I guided the visual evolution of the Be Olympic platform for Beijing 2022 and worked closely with the creative agency behind the Glory From Anywhere campaign to create a cohesive Winter Games expression.
Building from the agency’s campaign direction, I developed Team Canada’s Games toolkit, guidelines and modular assets for use across broadcast, social, digital, editorial, print, events, athlete village environments and fan experiences.
I also created flexible templates and motion-ready assets that helped internal teams quickly produce Games-time content while maintaining consistency. Alongside this work, I led the design of the Beijing 2022 hub across Olympic.ca and the Team Canada app, creating a personalized, mobile-first destination for fans.
Together, the campaign, toolkit and digital experience created a unified Team Canada presence throughout Beijing 2022.
Building from the agency’s campaign direction, I developed Team Canada’s Games toolkit, guidelines and modular assets for use across broadcast, social, digital, editorial, print, events, athlete village environments and fan experiences.
I also created flexible templates and motion-ready assets that helped internal teams quickly produce Games-time content while maintaining consistency. Alongside this work, I led the design of the Beijing 2022 hub across Olympic.ca and the Team Canada app, creating a personalized, mobile-first destination for fans.
Together, the campaign, toolkit and digital experience created a unified Team Canada presence throughout Beijing 2022.
