Canadian Olympic Committee

Beijing 2022

Design, Art Direction & Creative Direction 

Starting with strong collaboration with Team Canada’s creative agency and cross-functional in-house teams, I led the development Team Canada’s look and feel for Beijing 2022 starting a year out that included a design toolkit and guidelines that aligned creatively and strategically with the Tokyo 2020 creative also in market at the time.

Alongside the brand campaign work was a partnership with lululemon to develop a co-branded look and feel for the athlete kits of Beijing and set the tone and foundation for kits to come.