Canadian Olympic Committee

Beijing 2022

Design, Art Direction & Creative Direction 

Starting with strong collaboration with Team Canada’s creative agency and cross-functional in-house teams, I led the development Team Canada’s look and feel for Beijing 2022 starting a year out that included a design toolkit and guidelines that aligned creatively and strategically with the Tokyo 2020 creative also in market at the time.

Reaching more Canadians than ever before and setting a new benchmark for fan engagement, I led the development of creative across donated media on broadcast, out of home, print and digital banners, and social content. As well as the design of a dedicated hub on the Team Canada website and app offering a more personalized and mobile-friendly experience.

Marc Lauriault