Canadian Olympic Committee
Project
Beijing 2022
Contributions
Design, Art Direction & Creative Direction
Project
Beijing 2022
Contributions
Design, Art Direction & Creative Direction
Starting with strong collaboration with Team Canada’s creative agency and cross-functional in-house teams, I led the development Team Canada’s look and feel for Beijing 2022 starting a year out that included a design toolkit and guidelines that aligned creatively and strategically with the Tokyo 2020 creative also in market at the time.
Reaching more Canadians than ever before and setting a new benchmark for fan engagement, I led the development of creative across donated media on broadcast, out of home, print and digital banners, and social content. As well as the design of a dedicated hub on the Team Canada website and app offering a more personalized and mobile-friendly experience.
Reaching more Canadians than ever before and setting a new benchmark for fan engagement, I led the development of creative across donated media on broadcast, out of home, print and digital banners, and social content. As well as the design of a dedicated hub on the Team Canada website and app offering a more personalized and mobile-friendly experience.
![](https://freight.cargo.site/t/original/i/087228ff31cb1a1a5df7aa88d2910b74155e167de36d290a7a26596bd040a723/COC-CYNTHIA_APPIAH-11_09_21-01.jpg)
![](https://freight.cargo.site/t/original/i/f8930841bcb9f897e6b202d28796051aeff72b88118470057505c84b75da6f9e/COC-GILMORE_JUNIO-11_09_21-01.jpg)
![](https://freight.cargo.site/t/original/i/e4693510d3ed151f71114908005508c4703e95987b148aa6ffe18cf71a03da6b/COC-JANE_CHANNELL-11_09_21-01.jpg)
![](https://freight.cargo.site/t/original/i/ee657bab61f66a54ac3958d5aae5fec46f5ec4c4c8ea91d60a9b5b143202c65b/COC-JOCELYNE_LAROQUE-11_09_21-01.jpg)
![](https://freight.cargo.site/t/original/i/f6f4cf9266107534a41813463131df231ae4ee1b8539fccef9e603960aa0fd68/COC-MAX_PARROT-11_09_21-05.jpg)
![](https://freight.cargo.site/t/original/i/467ce02270bfb5fb3c5fe4c719e275875908f370997a379f8afa8e842c4950a1/COC-MIKAEL_KINGSBURY-11_09_21-01.jpg)
![](https://freight.cargo.site/t/original/i/f2b5098185c60945f830959179b13b6070af733e97dc916f58a9b2fa66660997/COC-PAUL-PIPER-11_09_21-01.jpg)
![](https://freight.cargo.site/t/original/i/5aac0db4934d6a918ab9829cf3949401da5ca1b04e2a8230dde6a2505c88b822/COC_BEIJING-TOOLKIT---V4_Page_02.jpg)
![](https://freight.cargo.site/t/original/i/f9dc6bcf493c0c90171ec0ecb9278f5525156b830291aaea46a47fcc63be2eb8/COC_BEIJING-TOOLKIT---V4_Page_10.jpg)
![](https://freight.cargo.site/t/original/i/6ad23b3f04620623e418bc70d8edbd9fe05ca69e9b61c41af2edd9b517246d94/COC_BEIJING-TOOLKIT---V4_Page_12.jpg)
![](https://freight.cargo.site/t/original/i/eba5e59764b2d2a0bc6665f39da35a9c966af36375244c3f606de71831ca535b/COC_BEIJING-TOOLKIT---V4_Page_07.jpg)
![](https://freight.cargo.site/t/original/i/11b6f0ab066a463924cebea00ce490e264c3475d01049818048c6774cb6a3391/COC_BEIJING-TOOLKIT---V4_Page_13.jpg)
![](https://freight.cargo.site/t/original/i/38004b2d4ea86b182fe7a94942f20e3637de622199ce46018123de48f620479a/COC_BEIJING-TOOLKIT---V4_Page_14.jpg)
![](https://freight.cargo.site/t/original/i/e486cec2a86a71dee7c885731af7b99b61178923ce75752c4ca201071d752fd0/COC_BEIJING-TOOLKIT---V4_Page_15.jpg)
![](https://freight.cargo.site/t/original/i/ab03706260b3125da691085d9adfe97a229cc0ddf4864211d95db80c18b3391c/COC_BEIJING-TOOLKIT---V4_Page_16.jpg)
![](https://freight.cargo.site/t/original/i/4c652fcfcda880525d50cd2b28b49787c871f54da5572a537f05525a20f3d10c/COC_BEIJING-TOOLKIT---V4_Page_18.jpg)
![](https://freight.cargo.site/t/original/i/bae536ed3265069d8a6a97a77e02de05956501e38a4547ec00d447cfd8304949/COC_BEIJING-TOOLKIT---V4_Page_11.jpg)
![](https://freight.cargo.site/t/original/i/a6b9c83a1d59ac15ad95299afb38e1c3578066a9b0a7e1cef427dfcb8ea60a8e/COC_BEIJING-TOOLKIT---V4_Page_17.jpg)
![](https://freight.cargo.site/t/original/i/cb1b47d32e6a87eb6128f27c3ab3c30d24e9922897930aa4478bc3002bb4363b/COC_BEIJING---VILLAGE-V4_Page_32.jpg)
![](https://freight.cargo.site/t/original/i/66a2ff440253d62f37f0a8120cde5a643810e73bed665cd9e34c58f36ac28dc8/COC_BEIJING-TOOLKIT---V4_Page_20.jpg)
![](https://freight.cargo.site/t/original/i/4c429dad881bf4983687e4b83bb88424a530ef9cb006f4251451bec4110395e6/TALL.jpg)
![](https://freight.cargo.site/t/original/i/40e46692a33b73450feec2edf058d0961b2d55ca87c905ac343360d187c60e43/5x4.jpg)
![](https://freight.cargo.site/t/original/i/9d566103289b60289d8148ddd6da3d386163a49487e89815322ba2bef93785bc/WIDE.jpg)
![](https://freight.cargo.site/t/original/i/36f0dfa6bc573ebac36342ab1bc7f348219316f600333d21389ff8169a8f95de/DAILY_COMPETITION_SCHEDULE-Wide-nosportcheck.jpeg)
![](https://freight.cargo.site/t/original/i/ee05473d44f9876a3cb7007997577eaceaf8a600bdfd2fe406f06ec8ae8b759f/INFOGRAPHIC-V4-EN.png)