Canadian Olympic Committee
Creative Direction/
Lead Designer
Lead Designer
Team Canada's Beijing 2022 Winter Olympics Brand Experience
Building on the Be Olympic brand platform and the visual language established for the Tokyo 2020 Olympic Games, I led the design evolution of Team Canada's Beijing 2022 brand experience, adapting the system into a distinct Winter Games expression.
Working with Team Canada's creative agency behind the Glory From Anywhere campaign, I developed the Games design toolkit, guidelines, and modular asset system used across broadcast, social, digital, editorial, print, events, athlete village environments, and fan experiences.
I also created flexible templates and motion-ready assets that enabled teams to rapidly publish Games-time content while maintaining a consistent brand experience. In parallel, I led the design of the Beijing 2022 hub across the Team Canada website and mobile app, creating a personalized, mobile-first destination for fans.
The result was a scalable Games-time design system that strengthened fan engagement and enabled fast, consistent delivery across every touchpoint.
Building on the Be Olympic brand platform and the visual language established for the Tokyo 2020 Olympic Games, I led the design evolution of Team Canada's Beijing 2022 brand experience, adapting the system into a distinct Winter Games expression.
Working with Team Canada's creative agency behind the Glory From Anywhere campaign, I developed the Games design toolkit, guidelines, and modular asset system used across broadcast, social, digital, editorial, print, events, athlete village environments, and fan experiences.
I also created flexible templates and motion-ready assets that enabled teams to rapidly publish Games-time content while maintaining a consistent brand experience. In parallel, I led the design of the Beijing 2022 hub across the Team Canada website and mobile app, creating a personalized, mobile-first destination for fans.
The result was a scalable Games-time design system that strengthened fan engagement and enabled fast, consistent delivery across every touchpoint.
