BC 2030
Visual Identity & Communications Toolkit
Visual Identity & Communications Toolkit
Independent Designer
Led by the Four Host First Nations, the BC 2030 Feasibility Team brought together municipal, Olympic and Paralympic partners to explore a potential Winter Games bid. The initiative needed an identity that could introduce the vision, build momentum and honour the legacy of Vancouver 2010.
Working in collaboration with leaders from the Lil’wat, Musqueam, Squamish and Tsleil-Waututh Nations, I helped develop an inclusive and accessible visual identity rooted in the land and the communities leading the initiative. At its centre was a symbol of four interwoven rocks representing the Four Host First Nations, unity and renewal. An earth-inspired colour palette and typography supporting both Latin and Indigenous language characters completed the visual language.
The identity extended across the website, video, social media and print. A flexible toolkit of logos, typography, colour and graphic elements supported a fast rollout while giving the feasibility team a consistent foundation for future communications.
Working in collaboration with leaders from the Lil’wat, Musqueam, Squamish and Tsleil-Waututh Nations, I helped develop an inclusive and accessible visual identity rooted in the land and the communities leading the initiative. At its centre was a symbol of four interwoven rocks representing the Four Host First Nations, unity and renewal. An earth-inspired colour palette and typography supporting both Latin and Indigenous language characters completed the visual language.
The identity extended across the website, video, social media and print. A flexible toolkit of logos, typography, colour and graphic elements supported a fast rollout while giving the feasibility team a consistent foundation for future communications.
Concept 1
Concept 2
Chosen Direction
