Hi, I’m Marc Lauriault, RGD – A Canadian design director with over 17 years of multi-disciplinary design experience from; redesigning global brand identities at Bruce Mau Design, to becoming the creative and design leader for Team Canada at the Canadian Olympic Committee, to teaching 3rd year marketing design at Seneca College, and running an independent design practice with a focus on identity refreshes, brand guidelines and digital products.

My aesthetic strives to be simple, consistent, inclusive and purposeful. I specialize in developing brand identity guidelines and design systems for large international companies to startups and non-profits with rollouts that span digital, products, motion, print, broadcast, out-of-home advertising and experiences.

Understand » Conceptualize » Refine » Deliver
I am a strong believer that the process should drive the outcome. Over the years I have learned a variety of tools, methods and collaboration techniques to pull from to strengthen the output by solving the right problems. Connecting through each phase of the process helps ensure the results aren’t surprising but are unique, strategically sound and designed with purpose.

© 2021 DesignMarc