Marc Lauriault, RGD – A Canadian graphic designer, art director and creative leader with over 15 years of multi-disciplinary design experience from; amplifying global brands at Bruce Mau Design, to becoming the creative leader for Team Canada at the Canadian Olympic Committee, to teaching 3rd Design at Seneca College, and running an independent design practice.
My aesthetic strives to be simple, consistent, inclusive and purposeful. I specialize in developing brand and campaign identity guidelines and toolkits for large international companies to startups and non-profits with rollouts that span digital, products, motion, print, broadcast, out-of-home advertising and experiences.
Process – Understand » Conceptualize » Refine » Deliver I am a strong believer that the process should drive the outcome. Over the years I have learned a variety of tools, methods and collaboration techniques to pull from to strengthen the output by solving the right problems. Connecting through each phase of the process helps ensure the results aren’t surprising but are unique, strategically sound and designed with purpose.